3 More Tips For Email List Buyers
photo by neubie
I’ve been doing some work that means I’ve had to buy a few more email lists lately & mail other people’s lists.
An in-house list is always better than a bought one, but, if you need to buy email lists, here are a few more simple tips to save you money & increase your results…
Tip #1: Skip the addresses that won’t work
If you’re buying an email list, ask for these email addresses to be stripped out:
- info@domain.com
- sales@domain.com
- support@domain.com
- admin@domain.com
- webmaster@domain.com
These are the most standard addresses for a domain. ie. the ones every spam program out there will automatically mail.
After years of being spammed, those addresses probably aren’t used any more. Stripping them out before you buy the list means you’ll pay less money & get the same results.
Tip #2: Run a trial - it can save you thousands
Imagine you’re a restauranteur looking for a new house red. Would you buy 20 cases of wine without tasting it? Or would you buy 3 bottles & try them out with a few customers first?
You can do the same with email lists. Instead of buying a broadcast to 3 million addresses for $50,000. Buy a tiny portion of the list to try it out first. If you pay $500 to email a few thousand people and it works out, buy the rest of the list. If it doesn’t work out - losing $500 and learning the list stinks is better than losing $50k for the same lesson.
Tip #3: Be honest with your recipients
What do you do when you receive an email out of the blue, with no explanation how the sender found your details? You delete it right? Or maybe you hit the ’spam’ button.
Let’s say you’re running a new email campaign: If you just bought a list from Joe Bloggs Inc, then feel free to start your email with “Joe Bloggs thought you might be interested in our offer”. That way the recipient doesn’t think you’re a total spammer.
