Online Marketing Roundup: 22 September 2008
Here’s the roundup of this week’s best online marketing posts elsewhere on the web.
Linda Bustos takes a look at McAfee Hacker Safe logos over at GetElastic:
McAfee provide free A/B testing to ‘prove’ to you that their logo increases conversion. They run the test with the McAfee badge vs no badge. As Guy Redwood points out - it would be interesting to see how this would hold up against a generic badge.
Rich Page is giving away a free ebook: Improve Your Website for Free:
The snag is you have to sign up to his emails. Just kidding - not really a snag - Rich is a web analyst for a fortune 500; he publishes some great content focusing around web analytics & conversion.
Tamara Gielen has a nice summary of July’s “US Email Marketing Volume Forecast” paper from Forrester:
The highlight number is their forecast that 838-billion email marketing messages will be sent in the USA in 2013. If my maths is right, that’s just under 3,000 marketing emails per US citizen. Assuming 70% of the USA is online, that’s about 12 emails per person per day. Sounds more if you say 838-billion right?!
Similar ads are floating around for other big - especially HBOS & Lehman.
Interesting to see the mix here: PriceWaterhouseCoopers & the NYTimes are vying for top position against the search term ‘lehman’. The PWC ads link through to a video press release. Clever, very cheap little piece of brand marketing!
NYT on the other hand, not so clever: They must have a huge pile of Lehman content, but their ad points through to a generic Lehman company bio page.
And finally, Seth Godin is having some fun with UGC again:
Spotlight Ideas posted a ‘Top 250 blog posts’ linkbait, containing 20 or so of Seth’s posts. He’s collected those 20 posts together into a list & put them up for the public vote using his Squidoo widget.
