Moms and Social Media
Lotame - the social media company - has a report gathering info from 150,000 US “Moms” speaking about their online activity.
The poll takers were:
- Women aged 25-54
- Have children / interested in family, babies, education
The report references an eMarketer report: “more than 40% of all women who go online in the US are mothers who have children under 18 at home”
A couple of the key findings include:
- Blogs & Forums are most popular media (admittedly ‘photos’, ‘videos’, ‘apps & widgets’ & ‘groups’ were the other media categories - not sure many people would say “Yes, I use widgets”)
- Most popular interests within social media (in order of preference) are TV, Business, Politics, Living, Fashion, Economics
