http://www.omstrategy.com/17/are-your-email-open-rates-any-good Improve Your Online Marketing Tue, 07 Sep 2010 21:16:15 +0000 http://wordpress.org/?v=2.6.3 http://www.omstrategy.com/17/are-your-email-open-rates-any-good#comment-104 OM Strategy » Average Conversion Rates, Average Clickthrough Rates - Online Marketing Advice, Tactics & Strategy Thu, 13 Sep 2007 22:36:48 +0000 http://www.omstrategy.com/17/are-your-email-open-rates-any-good#comment-104 [...] I often see posts on forums asking “What’s the average clickthrough rate for banner ads?”, “What open rate should my emails get?” . This is human nature - wanting to judge yourself by how others perform. Or wanting to get a ‘benchmark guide’ to give yourself the belief that something is possible. It feels comfortable to reach for something ‘normal’… [...] [...] I often see posts on forums asking “What’s the average clickthrough rate for banner ads?”, “What open rate should my emails get?” . This is human nature - wanting to judge yourself by how others perform. Or wanting to get a ‘benchmark guide’ to give yourself the belief that something is possible. It feels comfortable to reach for something ‘normal’… [...]

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