A Simple Best Practice Checklist For Your Email Newsletters

The keys to a great relationship with your email subscribers are to maintain an expected frequency, never abuse your subscribers’ trust & always include valuable content. Those are the tough bits. Before you get to that, there are nine simple things you simply must include in every email to give yourself the best chance at success:

Nine Things To Include In Every Email Newsletter You Send

1. A link directing your recipients to a web-based version if they can’t see the mail properly
2. A call to action to whitelist you (linking through to instructions on how to do this)
3. A note explaining why they’ve received your email
4. A link to your privacy policy
5. A ‘forward this to a friend’ call to action
6. Your registered address if applicable + preferably a phone number & email address if the email is intended to drive response
7. A link for your visitors to update their details or unsubscribe
8. Your email should still be functional even if the recipient has images turned off, or if html tags have been stripped
9. The flow of your email should be straightforward & simple to scan read

Two Extra Nice-To-Haves To Boost Your Email Response Rates

1. Design your email on the basis that many of your readers will only view it in a preview pane
2. Purely from past experience & personal testing, the tone of your email should be as if it’s a one-to-one communication rather than the press release format many companies seem to prefer