How To Write A High-CTR Google AdWords Ad
This is a really simple tip to increase the Click Through Rate of your Google adwords ads. As an example, we’ll say that your ad is targeting the keyword ‘Laptops’. Here’s a look at some of the competition at google.co.uk:
The tip - something that Comet, PCWorld Business & LaptopsAndSpares don’t seem to have noticed - is that words in your ad matching the user’s search terms appear in bold. Here’s a suggestion for a simple improvement to the Comet ad:
That’s it: Including the target phrase on each line increases the contrast of the area & makes the ad stand out.
This may seem crude, but the thing to remember is that most Google users will simply ‘look’ at your ad, rather than reading it word for word. The phrase they’re searching for (in this case ‘laptops’) will be in the front of their mind, and the majority will click on impulse. What you are aiming to do here is simply:
- Catch the user’s eye over and above the natural search area and
- Catch their eye over and above competing paid ads
- Appear to be highly relevant to the term they’re searching for
From that point it’s up to your landing page.
