http://www.omstrategy.com/40/what-to-aim-for-more-website-traffic-or-better-conversion Improve Your Online Marketing Fri, 12 Mar 2010 04:42:51 +0000 http://wordpress.org/?v=2.6.3 http://www.omstrategy.com/40/what-to-aim-for-more-website-traffic-or-better-conversion#comment-3 Vario Creative Blog » OpinionatedMarketers.com: Go for the Dollars… Tue, 27 Mar 2007 14:31:56 +0000 http://www.omstrategy.com/40/what-to-aim-for-more-website-traffic-or-better-conversion#comment-3 [...] John Whiteside has a great post today on OpinionatedMarketers.com in which cites OMStrategy.com saying that while traffic is nice, it’s conversion rates that we should be watching.  Here’s a great example: The OM Strategy piece gives a simple set of examples; on one extreme, there’s a site with 1,000 visitors, a 1% conversion rate, and $1,500 of revenue. On the other extreme is a site with half the traffic but a 3% conversion rate and $2,250 of revenue (on the same hypothetical $150 average order). [...] [...] John Whiteside has a great post today on OpinionatedMarketers.com in which cites OMStrategy.com saying that while traffic is nice, it’s conversion rates that we should be watching.  Here’s a great example: The OM Strategy piece gives a simple set of examples; on one extreme, there’s a site with 1,000 visitors, a 1% conversion rate, and $1,500 of revenue. On the other extreme is a site with half the traffic but a 3% conversion rate and $2,250 of revenue (on the same hypothetical $150 average order). [...]

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