The First Thing To Do When Redesigning Your Website

If you’re thinking about redesigning your website, here’s a simple list of three things to improve your chances of success:

1. What Does Success Mean?

What are you trying to achieve in this redesign? Do you have an objective in mind? Is there one particular problem you need to fix?

2. How Will You Measure The Results?

Are you going to survey users before/after? Will you use web analytics to measure the response to your redesign? Have you decided on which KPIs to track? (eg. number of pages visited, purchases per hundred visitors, time on site, number of visits per week per visitor, etc).

3. Who Needs To Know?

This is the biggest contributor to success: Make sure everyone involved in the redesign knows exactly why you’re going through this process. Tell them what you’re trying to achieve & why you’re trying to achieve it. It may all be obvious to you, but if your copywriter/designer/programmer/sales team/boss/business partner do not understand exactly what you’re aiming for, you’ve dramatically lowered your chances of success.