Little Things To Improve Your Brand Perception
There Are Some Things Everyone Puts Effort Into:
- Company Name
- Logo
- Homepage Design
- Business Card
- Email Signature
Everyone expects these to be at least ‘good’. It’s tough to be ‘great’ here, because the standards are high…
There Are Some Things Very Few People Put Effort Into:
- Your ‘thanks for subscribing’ email
- The order confirmation page
- Delivery notes
- Packing materials
- Your 404 page
Everybody expects these to be ‘formulaic’, if not just plain ‘bad’. That gives you an opportunity: It’s easy to be ‘great’ here, because the standards are very low.
Put a little extra effort into one of these & anyone who sees it will be pleasantly surprised. Put effort into all of these & people begin to think of you as having great attention to detail, a well-rounded service. Who wouldn’t want that? & Who wouldn’t want to surprise potential customers by doing something ‘great’ that everyone else does ‘ok’?
