What Does Google Know About You?
Every company wants to gather data around their customers & their products. For Google this is quite a unique problem:
- Google’s customer-base is huge: pretty much ‘everybody online’
- Google’s biggest product (targeted advertising) relies on them knowing as much as possible about their customers (you!)
Q: So what would you do if you were Google?
A: Try and track as much as you possibly can; make some strategic acquisitions to build a more detailed picture; create new tools & products to learn even more about your users
What Google Knows About You
Here’s a graphic showing what Google could track about you & where:
