Three Quick Tips To Keep Your Customers Happy
How many seconds does it take you to read the message in this box?
This is a prime example of backward thinking. Customers are concerned enough today that they will read something like that on a signup screen. Making it difficult for them to read it only serves to diminish your brand perception (either you appear difficult, or you appear shifty).
Here are a few takeaways:
- Write in a way your customers can easily understand
- Don’t say it in 6 lines when you could say it in 1
- Don’t use double-negatives & other language that make people feel you’re trying to trick them (‘untick if you do not…’)
Technorati Tags: copywriting, usability, brand perception
