Why Brand Managers Should Pay Attention To Usability
Brand Management & Common Practices
A lot of brand management time often goes on a few things:
- Use of logos
- Use of colours
- Use of fonts
- Use of photographs
- Consistency
This is understandable - it’s usually the brief brand managers are handed from above. Not to mention the fact that most brand terminology is around this: “image”, “projection”, “identity”, “recognition”…
