A lot of brand management time often goes on a few things:
This is understandable - it’s usually the brief brand managers are handed from above. Not to mention the fact that most brand terminology is around this: “image”, “projection”, “identity”, “recognition”…
Here’s a TV ad for ‘Cravendale Milk’ that someone, somewhere uploaded to Youtube:
Cravendale Last Glass Ad
I’d never seen it before (I no longer have a television), but I noticed a reference to it on the Wieden + Kennedy London blog and sought it out as a result. This is a funny time in adland. The internet is simultaneously opening up new opportunities & threatening to close many doors. Keep Reading this entry –»
They drive tiny, tiny click-through rates & if you ask the average person what they think of them the answer will be (at best) apathetic or (at worst) disgusted, yet display ads continue to be incredibly popular amongst marketers & search engines have been snapping up every display ad network going. So why are display ads still so popular? Why does anyone sell them & why would anyone want to advertise using them?
Everyone expects these to be at least ‘good’. It’s tough to be ‘great’ here, because the standards are high…
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Your brand is not just…
Your brand is…
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