One day, “cuil” was an ugly typo, the next it was being coughed up as “the new google” all over the web, on 24-hour tv news & in the middle pages of newspapers across the world.

Within 24 hours of launch, 5,696 people had bookmarked cuil at del.icio.us. To put that in context, that’s 5 times as many del.icio.us adds as Barack Obama’s official website has had to date.

So how’d they do it?

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