What Is Marketing?

You often hear people talk about marketing in terms of specific tasks: “we need to work on the marketing” is interchangable in their mind with “we need a brochure & a website”. Sure, in some cases websites & brochures can be used in marketing, but this is focusing on “the means”, not “the ends”. These are just tactics you use within marketing.

So - if marketing is not just the sum of these tactics - what is marketing?

Marketing is: Finding, Creating & Keeping Customers.

If you are ‘marketing’ something, you’re trying to ‘find, create & keep customers’ for it.

You might find them via word of mouth, or via advertising, or via a scheme to get your website to the top of Google for some relevant term… Keep Reading this entry –»