OM Strategy > Archive for On-Site Conversion

Use Contrast To Improve Conversion & Achieve Your Website’s Goals

Here’s a short post explaining a point many websites miss: How colour & contrast can help you to achieve your goals.

Take a look at this picture & see which words you notice first:

contrast website conversion

If you were asked to pick out the words ‘absolute luminance’, how long would it take you? Now if you were asked to pick out the words ‘visual perception’, could you pick them out quickly?

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