Lotame - the social media company - has a report gathering info from 150,000 US “Moms” speaking about their online activity.

The poll takers were:

• Women aged 25-54
• Have children / interested in family, babies, education

The report references an eMarketer report: “more than 40% of all women who go online in the US are mothers who have children under 18 at home”

A couple of the key findings include:

• Blogs & Forums are most popular media (admittedly ‘photos’, ‘videos’, ‘apps & widgets’ & ‘groups’ were the other media categories - not sure many people would say “Yes, I use widgets”)
• Most popular interests within social media (in order of preference) are TV, Business, Politics, Living, Fashion, Economics

Download the full report over at Lotame Learnings

Here’s the roundup of this week’s best online marketing posts elsewhere on the web.

Linda Bustos takes a look at McAfee Hacker Safe logos over at GetElastic:

McAfee provide free A/B testing to ‘prove’ to you that their logo increases conversion. They run the test with the McAfee badge vs no badge. As Guy Redwood points out - it would be interesting to see how this would hold up against a generic badge.

Keep Reading this entry –»