If I visit your website from Australia, is it any different from the website I see if I visit from The USA? Or from England?

That’s only half the question really. The real question is: Could your website perform better if it looked different to visitors from different countries?

A few larger sites understand that they can perform better by speaking differently to visitors from individual countries, and a few of the larger ad networks do too. If you hit the Amazon.com homepage from outside the USA, they ask you politely to visit your local site like this:

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