Why Pure E-Commerce Is A Poor Web Strategy
This post is about a very big point that almost every e-commerce site misses. Here it is:
Most e-commerce sites aim at that little green circle: they only cater for visitors who are actively looking to buy. This makes sense to them because their business model is purely to cater for active buyers. Shops have been doing exactly this for years offline & it’s worked perfectly well, so why do things different online? Why would you want to focus on more than just active buyers?
