While you’re reading the next paragraph, imagine how hard it would be to figure out what to put on the homepage of a company like this:

GE is one of the biggest companies in the world: They’re currently 6th in the ‘Fortune 500′. Their annual tax return is the longest in the Unites States. The company is made up of several ‘groups’, each consisting of dozens of smaller companies. GE has a long history, and was founded by Thomas Edison.

Where would you begin to start? Imagine how complicated the homepage would need to be to get all of that across, to appeal to all of the different types of visitors.

Well - Here’s GE’s current homepage:

So how have they managed to keep it so simple, yet remain useful?

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