Dave Chaffey has put together an excellent tool to help you benchmark & improve your web marketing capabilities.
The excel tool is based on the Capability Maturity Model, which will be familiar to you if you’re a software engineers or business analyst. (keep reading – I promise it’s far more interesting than I’ve made it sound so far…).
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Neville Hobson is talking about a UK jury member who leaked details of an ongoing case via her facebook profile.
The juror posted a poll on her own Facebook profile asking friends to vote on whether they thought the defendant was guilty or not guilty.
The interesting thing is not that this happened – things like this probably go on all the time in pubs around the country. What makes this different is that it was done through Facebook (with open privacy settings) so it was simple to spot & prove.
Found via BrandRepublic.
Lotame – the social media company – has a report gathering info from 150,000 US “Moms” speaking about their online activity.
The poll takers were:
The report references an eMarketer report: “more than 40% of all women who go online in the US are mothers who have children under 18 at home”
A couple of the key findings include:
On February 11th, 2008, Warren Buffet was named World’s Richest Man by Forbes Magazine. His net worth is $62-billion.
So just think for a second – what would the richest man in the World’s website look like?
Well, Warren Buffet is CEO of Berkshire Hathaway, a company that sits at number 11 in the Fortune 500. They hold a decent chunk of American Express, Coke, Goldman Sachs, P&G, Kraft, Tesco & dozens of other major brands.
Here’s a screenshot of the current Berkshire Hathaway website:
Here’s the roundup of this week’s best online marketing posts elsewhere on the web.
Linda Bustos takes a look at McAfee Hacker Safe logos over at GetElastic:
McAfee provide free A/B testing to ‘prove’ to you that their logo increases conversion. They run the test with the McAfee badge vs no badge. As Guy Redwood points out – it would be interesting to see how this would hold up against a generic badge.
Here’s a short post explaining a point many websites miss: How colour & contrast can help you to achieve your goals.
Take a look at this picture & see which words you notice first:
If you were asked to pick out the words ‘absolute luminance’, how long would it take you? Now if you were asked to pick out the words ‘visual perception’, could you pick them out quickly?
One day, “cuil” was an ugly typo, the next it was being coughed up as “the new google” all over the web, on 24-hour tv news & in the middle pages of newspapers across the world.
Within 24 hours of launch, 5,696 people had bookmarked cuil at del.icio.us. To put that in context, that’s 5 times as many del.icio.us adds as Barack Obama’s official website has had to date.
So how’d they do it?
photo by neubie
I’ve been doing some work that means I’ve had to buy a few more email lists lately & mail other people’s lists.
An in-house list is always better than a bought one, but, if you need to buy email lists, here are a few more simple tips to save you money & increase your results…
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This is the first in a five-and-a-half part series about content: where to get it, how to get it, plus a few of the pros & cons of each approach.
The easiest way to start getting web content together is to create it yourself: Nothing to organise, no need to communicate your vision to someone else. Here are a few of the good & bad bits of creating your own content:
Top navigation, left & right. Breadcrumbs, headers, footers. We usually think of them all as having only one function: Getting your visitors from A to B.
But – on top of that – really good navigation can help a website achieve some big essential tasks.
